Finding trustworthy health information
You deserve health information you can rely on. A few simple habits make it much easier to find, and to know when to ask a person.
By the numbers
How people look for health information, and how often they double-check.
Where we look
Double-checking
AI accuracy
Why the right information at the right time matters
Good information helps you act sooner and more wisely.
Reliable health information can help you decide how soon to get checked, what questions to ask and where to go for help. Misinformation can delay care and push people toward unproven treatments.
Good information is out there. One study of popular health videos found that government and professional sources were accurate, but often harder to understand and less appealing than misleading videos. Finding the good stuff takes a little know-how.
Health information is hard for most people. A U.S. national study found only about 12% of adults could easily use complex health information. If you’ve ever felt lost reading health advice, you’re in very good company.
A quick check for any health claim
Seven steps that take a couple of minutes.
You don’t need to be an expert to check a health claim. The World Health Organization (WHO) suggests a few simple steps that work for posts, articles, videos and messages.
Before you believe or share
- Check the source: who shared this, and where did they get it?
- Read past the headline. Headlines can be written to shock and get clicks.
- Look up the author. Are they real, and do they have relevant training?
- Check the date. Is it recent, or old news being shared again?
- Look for evidence. Good information says where its facts come from.
- Check your own feelings. Are you hoping it’s true, or scared it is?
- Compare with a trusted health organization or a fact-checker.
Sources you can usually trust
Where to start when you have a health question.
Not every source is equal. Health agencies, medical schools and large health organizations have experts review their information and update it as science changes.
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Federal government health agencies are a good place to find health information. Their web addresses end in .gov.
MedlinePlus is a free health information site from the U.S. National Institutes of Health, with plain-language pages on many health topics.
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The National Cancer Institute (NCI) lists hospitals, universities and medical journals and books that provide evidence-based information as sources you can trust.
Many large hospitals publish free health libraries written and reviewed by their clinicians.
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Large professional and nonprofit organizations, such as national heart or cancer groups, are often reliable. But anyone can register a .org address, so check who runs it and who pays for it.
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Adults are most confident they can tell true from false health information when it comes from a doctor or other health care provider (80%).
Nurses, nurse advice lines and community health workers can also help you make sense of what you’ve found.
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NCI suggests asking a librarian for help finding trustworthy articles. Medical libraries at colleges and universities may also be open to the public.
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Patient advocacy groups that rely on expert-reviewed information can combine reliable facts with peer support.
Check that the group is clear about who funds it and that it doesn’t push one product or treatment.
How to check a health website
Questions to ask, and where to find the answers.
Most answers are on a site’s “About Us” page. If you can’t find out who runs a website, its health information may not be reliable.
Questions to ask
- Does it say when it was written or last reviewed?
- Does it show where the information comes from?
- Is it asking for personal information, and why?
- Is the information reviewed by experts before it’s posted?
- What is its purpose: to inform, to sell, or to promote an opinion?
- Who pays for it, and are ads clearly marked?
- Who runs the site, and can you contact them?
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MedlinePlus warns about ads designed to look like neutral health information. If a business pays for a site, the information may favor its products.
NCI adds: if a site is selling something or promoting a “cure”, be very careful.
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Good health information gives balanced facts based on research. Beware of dramatic writing, promises of cures and claims that sound too good to be true.
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NCI advises not sharing personal information with a health site until you understand how it will be used and protected.
Be careful with links in emails and texts, and only open attachments from senders you trust.
Using social media for health, safely
Keep the support, check the facts.
Social media can help you connect with people who have similar health questions, and many trusted organizations post there too. The key is to ask the same questions you’d ask of any website.
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NCI recommends following social media only from reputable sources. Many government agencies, hospitals and health nonprofits have official accounts that link back to their websites.
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People often share how they feel and what they’re trying. NCI reminds readers that even someone with the same condition has a different body and history from you.
Don’t take treatment recommendations from anyone other than your own clinical team. You don’t know where the poster got their information or whether it’s current.
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Only about a third of people who use social media for health follow up with a health professional (36%) or another online source (35%) most of the time.
Before acting on a health tip, look it up on a trusted site or bring it to your next appointment.
Using search engines well
Smarter searches, fewer rabbit holes.
Search engines are often the first stop for a health question. A few habits help you land on reliable pages and avoid ads and scary rabbit holes.
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Adding the name of a trusted health site, or “.gov”, to your search can bring up reviewed information faster. Government and university sites are sources you can usually trust.
Examples
- “MedlinePlus sleep problems”
- “migraine .gov”
- “[topic] medical school health library”
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Ads should be clearly marked as ads. Watch for ones designed to look like neutral health information.
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The FTC suggests searching a product’s name along with words like “review”, “complaint” or “scam” before you buy.
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Health anxiety is linked to searching for health information online, and strongly linked to cyberchondria: repeated, distressing searching.
The NHS suggests noting how often you look up health information, then slowly cutting back.
Using AI chatbots carefully
A doorway to good sources, not a doctor.
More people are asking chatbots health questions: about three in ten U.S. adults did so at least monthly in 2026. Chatbots can explain words and help you organize questions, but they can also be confidently wrong.
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In a 2023 study, researchers asked an AI chatbot to write short medical papers. Of 115 references it gave, 47% were made up and 46% were real but inaccurate. Only 7% were real and accurate.
If a chatbot names a source, open it yourself and check it says what the chatbot claims.
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In a 2026 randomized study, nearly 1,300 people worked through medical scenarios written by doctors. Those using AI chatbots did not make better decisions than people using web search or their own judgment.
The chatbots often mixed good and poor advice, and people struggled to tell which was which. People also weren’t always sure what details to give.
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- Ask for help writing questions for your appointment
- Ask for trusted organizations that cover your topic, then visit them
- Ask it to explain a medical word in plain language
- Ask “what are the risks?” and “who should not try this?”
Read more
For step-by-step fact-checking and privacy, see “AI scams, deepfakes & misinformation”. For why chatbots tend to agree with you, see “When AI just agrees with you”. For what AI can and can’t do for mental health, see “AI & mental health”.
Bringing what you find to a professional
Make the most of appointments.
Health professionals generally want to hear what you’ve read. NCI encourages people to bring online information to their health care team so they can talk it through together.
Before your appointment
- Write down your main question first, so it doesn’t get lost.
- Save the links or take screenshots of what you found.
- Note your symptoms: when they started, how often, and what helps.
- Bring a list of everything you’re trying, including products and diets.
- Ask: “Does this apply to me?” and “What would you suggest instead?”
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NCI suggests that if your doctor is too busy, you can ask whether a nurse or another provider can talk with you.
Patient portals and nurse lines can also be a good place for follow-up questions.
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Cost and access are real barriers. About three in ten uninsured adults say lacking a provider or affordable care is a major reason they turn to social media for health.
When to talk to a professional (and when it’s urgent)
Online information can’t replace a person who can examine you.
Talk with a health professional when
- A symptom is new, getting worse or not going away
- Searching has left you more anxious than when you started
- Something is getting in the way of work, school, sleep or relationships
- You’re thinking about starting, stopping or changing a treatment
- You’re worried about a result from a test you bought yourself
Get urgent help if you think something you took or used may be harmful. Poison Help (U.S.) is free, confidential and open any time at 1-800-222-1222.
In crisis or thinking about suicide? Call or text 988 (Suicide & Crisis Lifeline, U.S.), free and confidential, any time, or text HOME to 741741 (Crisis Text Line). If a life is in danger, call 911.
Outside the U.S.? Find A Helpline (findahelpline.com) lists free, confidential helplines in more than 175 countries.
Saw a false health claim or scam? You can report it to the FTC at ReportFraud.ftc.gov.
Helping your family find good information
Share the habits, not just the answers.
Families and friends shape where we get health information. Sharing good habits can protect the people you love, especially those who are new to going online or who rely on group chats.
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Save two or three trusted health sites on a family member’s phone or in your family group chat. Pointing people to credible sources is one of the steps the Surgeon General’s toolkit suggests.
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Show, don’t lecture. Sit together and look something up on a trusted site. Respect their experience and choices.
The toolkit advises listening first, showing empathy and keeping these talks private rather than correcting people in front of others.
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Young people can learn the same simple steps: who made this, when, how do they know, and what do trusted sources say?
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MedlinePlus offers its health pages in Spanish as well as English. You can also ask your clinic whether they have interpreters or translated materials.
📝 Worksheets for this guide
Fill these in privately in the app. Your answers stay on your phone.
Sources
- KFF (2026). KFF Tracking Poll on Health Information and Trust: Use of Social Media and AI for Health Information and Advice
- KFF (2024). Poll: Most Who Use Artificial Intelligence Doubt AI Chatbots Provide Accurate Health Information
- Cureus (via PubMed Central) (2023). High Rates of Fabricated and Inaccurate References in ChatGPT-Generated Medical Content (Bhattacharyya M, Miller VM, Bhattacharyya D, Miller LE)
- Nature Medicine (peer-reviewed) (2026). Reliability of LLMs as medical assistants for the general public: a randomized preregistered study (Bean AM, et al.)
- NIHR Oxford Biomedical Research Centre (2026). Study warns of risks in AI chatbots giving medical advice
- World Health Organization Regional Office for Europe (2022). Infodemics and misinformation negatively affect people’s health behaviours, new WHO review finds
- World Health Organization (WHO). Let’s flatten the infodemic curve
- BMJ Global Health (peer-reviewed) (2020). YouTube as a source of information on COVID-19: a pandemic of misinformation? (Li HO, et al.)
- National Center for Education Statistics (NCES), U.S. Department of Education (2006). The Health Literacy of America’s Adults: Results From the 2003 National Assessment of Adult Literacy
- MedlinePlus (U.S. National Library of Medicine, NIH). Evaluating Health Information
- National Cancer Institute (NCI). How to Find Cancer Resources You Can Trust
- National Cancer Institute (NCI), Cancer Currents Blog (2021). Cancer Misinformation and Harmful Information Prevalent on Social Media
- National Center for Complementary and Integrative Health (NCCIH), NIH. “Detoxes” and “Cleanses”: What You Need To Know
- U.S. Federal Trade Commission (FTC), Consumer Advice. Common Health Scams
- U.S. Federal Trade Commission (FTC) (2020). FTC Announces New Fraud Reporting Platform for Consumers: ReportFraud.ftc.gov
- Journal of Affective Disorders (peer-reviewed) (2019). The relationships between health anxiety, online health information seeking, and cyberchondria: Systematic review and meta-analysis (McMullan RD, Berle D, Arnáez S, Starcevic V)
- NHS (UK National Health Service). Health anxiety
- Office of the U.S. Surgeon General, U.S. Department of Health and Human Services (2021). A Community Toolkit for Addressing Health Misinformation
- America’s Poison Centers. Get Poison Help
- Health Resources and Services Administration (HRSA), U.S. Department of Health and Human Services. The Poison Help Line
- 988 Suicide & Crisis Lifeline. 988 Suicide & Crisis Lifeline
- Substance Abuse and Mental Health Services Administration (SAMHSA). 988 Suicide & Crisis Lifeline
- Crisis Text Line. Crisis Text Line
- Substance Abuse and Mental Health Services Administration (SAMHSA). Crisis Text Line (resource listing)
- ThroughLine (free international helpline directory). Find A Helpline
This guide is for education and self-care. It is not a diagnosis or a substitute for professional care. Please talk to a counselor or clinical provider about your health. Reviewed October 2026.

